1	Formula for Delivering Digitized Lectures Combine Technology, Faculty Perception, and Copyright Policy then Measure the Educational Outcome Matt Jackson, Ph.D. Assistant Dean for Basic Science Education Wayne State Medical School Detroit Michigan
2	Session Description Skepticism surrounding the role of distance education in the Medical School curriculum has slowed its pace in comparison to other educational programs. There are advantages and disadvantages associated with providing anywhere and anytime access to lecture material. Important considerations for Medical Schools preparing to embark on this type of initiative are the anticipated educational outcomes, associated cost, copyright issues, faculty perception, and its impact on attendance. There are a variety of technologies available for lecture capture and delivery to serve the needs of medical schools attempting to meet the growing demand for distance education. Some systems capture only the PowerPoint presentation and perhaps the audio portion for broadcast via the web. There are more robust applications with the capacity to record the lecture in its entirety while simultaneously capturing other classroom activities such as live illustrations, dual screen projection, and patient panels. In this one-hour IAMSE Audio Seminar, Dr. Jackson will describe the path toward medical school lecture capture and delivery. Technology and cost are the first elements to be considered. However, failure to clearly define the expected educational outcomes, establish copyright policy, and gain the acceptance of the teaching faculty will stop any well-intentioned initiative.
3	Speaker Bio Matt Jackson, Ph.D. is Assistant Dean for Basic Science Education and Associate Professor in the Department of Immunology and Microbiology at Wayne State Medical School in Detroit, Michigan. He received his Ph.D. in Microbiology from Kansas State University in 1985. He came to Wayne State Medical School as an Assistant Professor in 1989 after a post-doctoral research assistantship at the Uniformed Services University in Bethesda, Maryland. In his role as Assistant Dean, Dr. Jackson is responsible for curriculum review, educational technology, and management of faculty teaching resources in the basic science courses. As a faculty member and microbiology course director, Dr. Jackson introduced a number of educational technology innovations to the School of Medicine. These included videotaping and streaming lecture presentations, interactive content on the web, and use of wireless PocketPCs (PPCs) in the classroom. Wireless PPCs are used at Wayne State Medical School for interactive lectures, self-assessment modules, course evaluation, attendance, and patient encounter tracking. Dr. Jackson established collaborations with key personnel in the Information Technology and BioMedical Communications Departments to develop these programs. He also facilitated cooperative agreements with software developers outside the School who could provide the necessary tools for deployment of the technology. Wayne State University has received international recognition for the pioneering initiatives introduced at the Medical School.
4	Learning Objectives Describe: Educational outcomes of lecture capture & delivery Detail: Steps required for deployment Identify: Suitable application to meet needs Prepare: Implementation proposal
5	Distance Learning Advantages Accommodate adult learners, personal lifestyles, family demands Provide access to full complement of material Handouts Audio Video
6	Distance Learning Disadvantages Isolation of learning group Faculty perception Intellectual property & copyright
7	Isolation Maintain group learning in addition to distance education Required activities Interactive sessions Small group experiences Labs Doctor – Patient skill training
8	Faculty perception Intellectual property rights Classroom attendance
9	Intellectual property rights Faculty release form Recording will be minimally intrusive Recordings will not be used for merit review without permission
10	Attendance Empty classroom syndrome Opportunity to introduce interactive teaching methods
11	Copyright issues Georgia K. Harper University of Texas http://www.utsystem.edu/ogc/intellectualproperty/copypol2.htm
12	TEACH Act Technology, Education and Copyright Harmonization (TEACH) Act of November 2002 Directs distance-learning initiatives Laws pertaining to digitized content and web-based instruction
13	Rules of thumb DIGITIZING IMAGES FOR EDUCATIONAL PURPOSES Is the image you wish to digitize readily available online or for sale or license at a fair price?
14	Limiting Access Course management tools for authentication BlackBoard WebCT
15	Define class term End of course End of semester End of academic year to permit Step1 USMLE preparation
16	Four fair use factors What is the character of the use? What is the nature of the work? How much of the work will you use? Market impact?
17	Available technologies Audio recording only Digital presentation of PowerPoints Capture and delivery of entire presentation
18	Important considerations Is the educational objective defined? What is the existing infrastructure? What level of technical support required? What is the cost?
19	Mediasite http://www.mediasite.com Mediasite records presentation and can accommodate a variety of media Students can view rich media using any browser
20	Tandberg http://www.tandberg.net/products/index.jsp Modular solution for interactive distance education Monitor, cabinet and podium options for different learning environments Permits 2-way conferencing to offsite locations
21	iTunes U Apple’s partnership with schools to host & distribute lecture audio and video School creates environment for instructors to upload their audio & video 'QuickTime 2 RSS,' allows instructor to record a lecture that is encoded for playback on a video enabled iPod
22	Podcasting & Vodcasting Podcast: audio broadcast converted to MP3 for playback in a digital music player Vodcasting: podcasting of video data; video blogging, video podcasting, vlogging, vidcasting Terms are misnomers since podcasting doesn’t require an iPod
23	How to stream lectures Videotape lecture Digitize & compress into streamable file format Upload file to server Link to a web page
24	Wayne State Medical School production process
25	Videotape lecture
26	Videotape lecture
27	Digitize lecture
28	Production tricks
29	Compress files
30	Link to web site
31	Productivity per year 800+ hours of medical student lectures x 3 file types = 2400 hours of streaming media Additional 200 hours per year of special events, grand rounds, CME taped, processed, and served
32	Rationale Medical education utilizes variety of formats: PowerPoints Slides Overheads Demonstrations Video and audio clips Patient panels
33	Rationale Automated systems can not effectively capture and stream all presentations at high-resolution Videotape provides a back-up that ensures uninterrupted streaming off campus
34	Acknowledgements Dave Neumann Media Production Wayne Cox Audio Visual Services
35	"For additional information" For additional information regarding IAMSE web seminars, please visit the website at http://www.iamse.org